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As part of the Faculty's commitment to developing students' practical skills in the Introduction to Communication course, a seminar on creating a brand image was held under the supervision of Prof. Heba Shaheen, Dean of the Faculty of Mass Communication, and implemented by Prof. Salwa Suleiman, Vice Dean for Education and Student Affairs, and organized by Dr. Iman Sayed, a lecturer in the Marketing Communications Department.

The seminar hosted director Hani Gamal El-Din, a specialist in advertising directing and production, who presented a professional perspective on the concept of brand image of institutions and the role of visual content in shaping public perception and creating trust with the audience.

The seminar provided a simplified explanation of the foundations of creating a brand image, from defining the organization's identity and mission to choosing the appropriate visual language, and how to formulate a clear message that reflects the organization's values ​​and effectively addresses its target audience.

The seminar also included an evaluation of the second-year students' media productions, which consisted of introductory videos for various virtual institutions. Director Hani Gamal El-Din discussed and analyzed the videos, highlighting their strengths and suggesting areas for improvement related to the concept, production, message flow, and the alignment of the content with the organization's goals and brand image.

The seminar is part of a series of events organized by the Faculty of Mass Communication at Ain Shams University, aimed at developing students' practical skills and enhancing their ability to apply theoretical concepts to media models that reflect the demands of the labor market.

A number of faculty staff and teaching assistants involved in students' practical training attended the seminar.