A S U

Under the patronage of Prof. Mohamed Diaa Zain El-Abedeen, President of Ain Shams University, Prof. Ghada Farouk, Vice President for Community Service and Environmental Development, and under the supervision of Prof. Heba Shaheen, Dean of the Faculty of Mass Communication, and Prof. Salwa Soliman, Vice Dean for Education and Student Affairs, the Marketing Communications Department at the Faculty of Mass Communication, at Ain Shams University, held a jury for the practical production of third-year students in the Corporate Communication and Advertising programs, with the participation of Prof. Adel Salama, advertising expert, and Prof. Hani Gamal El Din, advertising director, and in the presence of a number of faculty staff.

The committee reviewed the practical production of the Corporate Communication Program under the supervision of Dr. Nada Mounir, a lecturer in the department, and Ms. Israa Al-Sheikh, a teaching assistant in the department. The project included three groups: The first group, the "Erosa" project, about an institution specialized in the manufacture of aromatic therapeutic candles made from 100% natural ingredients to provide a unique experience that combines beauty and benefit. The second group, the "Pavo" project, about an institution that produces clothes in a different and new way, with unconventional colors and distinctive designs. The third group, the "Movita" project, about an institution that produces natural water fortified with essential vitamins to enhance and support health and immunity.

The committee also reviewed the practical production of the advertising program under the supervision of Dr. Abdulrahman Elsamni, a lecturer in the department, and Ms. Alaa Diaa, a teaching assistant in the department. The submitted media campaigns included three groups: “Z Story,” which aims to boost the confidence of Generation Z and highlight their achievements and impact on society. The second campaign is “Marionette,” which aims to raise awareness among girls about the importance of not responding to blackmailers and their threats, while emphasizing the need to immediately report the crime to the relevant authorities to protect them and prevent the recurrence of the crime with others. The third campaign is titled “Compass,” and represents an awareness campaign about positive parenting with the aim of highlighting the importance of finding the right balance in parenting methods.

The jury commended the diverse project ideas and the efforts put into all the projects presented. They also offered some comments and advice to the students, which they can use in their graduation projects and future careers.