A free training workshop for Ain Shams University students on Generating Creative Ideas for Small and Medium Enterprises

Under the patronage of Dr. Nevin Al-Kabbaj, Minister of Social Solidarity, Prof. Ghada Farouk, Acting President of Ain Shams University and Vice President of the University for Community Service and Environmental Development Affairs, Prof. Abdel Fattah Saoud, Vice President of the University for Education and Student Affairs, Dr. Salah Hashem, Advisor to the Minister of Solidarity for Social Policies, Prof. Salwa Rashad, Dean of the Faculty of Al-Alsun, and under the coordination of Prof. Jihan Rajab, Advisor to the Vice President of the University for Community Service and Environmental Development Affairs, and Dr. Youmna Safwat, Vice President of the Faculty of Al-Alsun for Community Service and Environmental Development Affairs, Prof. Ahmed Salim, Director of the University’s Financial Consulting and Auditing Center, and supervision Administrative Major General Hossam El-Sherbiny, Assistant Secretary-General of the University for Community Service and Environmental Development Affairs.

The Financial Consulting and Auditing Center, in cooperation with the Solidarity Unit at Ain Shams University and the Faculty of Al-Alsun, organized a free training course within the Productive Student Initiative entitled Generating Creative Ideas for Small and Medium Enterprises, within the framework of the protocol signed between Ain Shams University and the Ministry of Social Solidarity. The training course is considered one of the directed courses, to develop the capabilities of entrepreneurs in the financial and administrative fields.

The international expert Dr. Mai Al-Talawi gave a lecture in which she discussed the idea of how to generate creative ideas, and how to think and prepare for a project, in addition to the definition of leadership and entrepreneurship and the difference between a businessman and an entrepreneur, as well as the characteristics of an entrepreneur.

The second day covered several topics, the most important of which were choosing the creative idea and types of projects, the basics for studying the project schedule, as well as the strengths and weaknesses of the project idea, and the impact of choosing the project idea on the environment.

At the conclusion of the workshop, certificates were handed over to the attending students.