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On Sunday, December 7th, the Faculty of Mass Communication at Ain Shams University hosted journalist Sherif Amer, presenter of the program "Yahdoth Fi Masr," for a seminar entitled "Talk Shows: Between Freedom of Opinion and Professional Standards." The seminar was held under the auspices of Prof. Mohamed Diaa Zain El Abedeen, President of Ain Shams University, and Prof. Rami Maher, Vice President for Education and Student Affairs, and under the supervision of Prof. Heba Shaheen, Dean of the Faculty of Mass Communication, and Prof. Salwa Suleiman, Vice Dean for Education and Student Affairs. The IClub team participated in organizing and providing media coverage for the seminar, which was attended by a large number of students and faculty staff.

The seminar began with Dr. Heba Shaheen welcoming journalist Sherif Amer and presenting an overview of his career, which started with Egyptian television channels, Nile International, and Nile News, then moved to the Rose El Youssef newspaper, Al Hayat and Al Hurra channels, and finally to the "Yahdoth Fi Masr" program on MBC Egypt.

She also discussed the role of media in addressing societal problems and challenges, emphasizing the importance of providing free and responsible media that balances freedom of expression with professional performance.

For his part, Sherif Amer highlighted key milestones in his career, explaining how he defined his path in journalism and began training in translation and editing at the age of 14, even before graduating from university. He stressed that continuous learning has been a fundamental element of his career and that he has never stopped developing himself since graduation.

He recounted his early career in radio and television, his work with the Maspero broadcasting team, his training by expert professors in the field, and his initial work as an English-language broadcaster before developing his skills to become an Arabic-language broadcaster for satellite channels.

He also explained that working in the media field requires a genuine desire for knowledge and experience, emphasizing that survival and advancement depend on one's diligence and ability to excel.

He also pointed out the most significant shortcomings of content circulating on social media, explaining that most of it lacks depth and accuracy and does not present the facts fully.

He emphasized that standing out amidst the deluge of content can only be achieved by relying on facts, stressing that qualified journalists and broadcasters, graduates of media faculties, are best equipped to verify and distinguish between truth and falsehood.

He added that social media platforms do not present topics in a comprehensive manner, which reinforces the importance of specialized, professional media.

He pointed out that achieving excellence and establishing a presence in the media field requires redoubled effort and making a real impact.

At the conclusion of the seminar, a discussion session was held, during which students raised several questions about media work and contemporary professional challenges. Finally, journalist Sherif Amer was honored in recognition of his career, his contributions to the media field, and his role in sharing his practical experience with the faculty's students.