As part of its commitment to safeguarding the health of its community and supporting health and community initiatives, Ain Shams University, under the patronage of Prof. Mohamed Diaa Zain El Abedeen, President of the University, will launch a free breast cancer awareness and early detection campaign on Wednesday and Thursday, October 28–29, 2026. The campaign is organized as part of the Presidential Initiative for Women's Health Support and coincides with Pink October, Breast Cancer Awareness Month, which aims to raise awareness of breast cancer and emphasize the importance of early detection. The campaign is held in cooperation with the National Committee for Women's Health Support, chaired by Prof. Hesham El Ghazaly, Professor of Oncology at the Faculty of Medicine, Ain Shams University, and Head of the Presidential Initiative for Women's Health.

The campaign is organized by Prof. Hala Suweed, Vice Dean of the Faculty of Medicine for Community Service and Environmental Development, under the supervision of Mr. Mohamed El Gamal, Head of the Central Administration of the University President's Sector. It reflects the University's commitment to its community role in promoting health awareness and encouraging women to undergo regular health screenings, contributing to early disease detection and improving treatment outcomes.

The campaign's services will be provided through a mobile medical unit equipped with advanced technologies, stationed next to Zafaran Palace on Ain Shams University's Main Campus (Campus 1). The campaign targets women aged 18 and above, with all services offered free of charge.

Services include blood pressure and blood glucose measurements, weight and height assessments, and body mass index (BMI) calculations, alongside health awareness and education, clinical breast examinations, and advanced screening using mammography and ultrasound, according to each woman's age group and individual health risk factors.

The campaign will also feature an awareness seminar at 11:00 a.m. on Wednesday, October 28, at the University's Network Building. The seminar will be delivered by Prof. Nesreen Mosallam, Professor of Medical Oncology at the Faculty of Medicine, Ain Shams University. It will address the importance of early breast cancer detection, prevention methods, regular screening, and correcting common misconceptions about the disease, with the aim of raising health awareness and encouraging women to prioritize their well-being.

The campaign forms part of Ain Shams University's ongoing efforts to support health and community initiatives and promote a culture of prevention and early detection, contributing to improving quality of life and enhancing public health.