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Year after year, as part of the Tahya Misr Fund's tireless efforts to spread joy and happiness by supporting Egyptian university students, the Tahya Misr Fund recognizes the important role university students play in advancing the progress and renaissance of the new republic, fosters a sense of appreciation and support, and motivates them to persevere and achieve their goals. The Fund believes that they are the builders of Egypt's bright future. During the 2025-2026 academic year's welcome ceremony, Ain Shams University allocated headquarters for the Fund on the main campus to introduce students to the Fund's mission and the services it provides both inside and outside the university. This includes the "Joy Shop" initiative, one of the humanitarian initiatives launched by the Tahya Misr Fund. This initiative aims to provide support to underprivileged university students at various Egyptian universities. It is based on the fundamental idea of ​​providing students with new, high-quality clothing free of charge, which contributes to alleviating financial burdens. It enhances students' sense of belonging and demonstrates that someone cares about supporting them.

The initiative has successfully reached thousands of students at numerous Egyptian universities, making a tangible difference in their lives.