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As part of Ain Shams University’s commitment to supporting student activities and developing students’ personal and communication skills, the Education and Student Affairs Sector at the Faculty of Archaeology, in cooperation with the Faculty’s Student Union, organized an educational seminar titled “Beyond Presence: Body Language and Building a Personal Brand” on Wednesday, October 21, 2026. The seminar attracted a large number of students who actively engaged in its discussions and practical activities, creating a lively, collaborative, and enjoyable learning environment.

The seminar was held under the patronage of Prof. Mohamed Diaa Zain El-Abedeen, President of Ain Shams University; Prof. Rami Maher Ghali, Vice President for Education and Student Affairs; Prof. Hossam Tantawy, Acting Dean of the Faculty of Archaeology; and Prof. Nawal Gaber Mohamed, Acting Vice Dean for Education and Student Affairs. It was coordinated by Dr. Ghada Fayed, Student Activities Coordinator.

The seminar was delivered through interactive sessions by international trainer Samar Bint Saudi, Chairwoman of Boundless Training and Entrepreneurship Company and a trainer at the Adult Education Center at Ain Shams University. She provided an engaging experience combining theoretical knowledge with practical application, highlighting the importance of self-awareness and personal skills development as essential foundations for academic and professional excellence and establishing an influential presence in society.

The seminar addressed several key topics, including:

• Discovering Personal Identity: Identifying individual values, strengths, and skills, and recognizing the qualities that distinguish each person from others.

• Understanding the Differences Between Personal Identity, Image, Reputation, and Personal Brand: Exploring how others’ perceptions of individuals are shaped by attitudes, experiences, and recurring behaviors.

• Body Language and the Art of Presence: Examining the role of posture, facial expressions, gestures, and eye contact in conveying messages clearly and establishing effective communication.

• Tone of Voice and Verbal Communication Skills: Using vocal clarity, speaking pace, intonation, and pauses to enhance self-confidence and create a positive impact.

• Personal Appearance and Visual Identity: Understanding the importance of choosing an appearance appropriate for academic and professional settings that reflects one’s personality and strengthens personal presence without exaggeration or unnecessary formality.

• Building a Personal Brand (Personal Branding): Learning how to establish a distinctive identity associated with one’s name, values, skills, and genuine achievements, and communicate it consistently and credibly.

• Developing a Responsible Digital Presence: Using social media platforms to showcase interests, skills, and projects while building a positive digital image based on credibility and respect for privacy.

• The University Conduct and Building a Professional Reputation: Emphasizing the importance of punctuality, respecting faculty members and peers, active listening, teamwork, and taking responsibility in fostering trust and mutual respect.

• Practical Applications of Personal Branding: Engaging in interactive activities and exercises that enabled students to identify their strengths, formulate their personal messages, and determine practical steps to enhance their presence and personal brands.

The seminar witnessed remarkable engagement from a large number of students, who enthusiastically participated in discussions, training exercises, and individual and group activities. The sessions combined serious learning with enjoyment, fostering communication, encouraging the exchange of ideas, and motivating students to express themselves and discover their potential.

The seminar emphasized the importance of developing self-aware university students capable of communicating effectively, showcasing their skills, and building a positive reputation based on competence, commitment, and respect, thereby enhancing their readiness for professional life and the demands of the labor market.

This seminar forms part of the Faculty of Archaeology’s ongoing efforts at Ain Shams University to strengthen the role of student activities in developing life and communication skills and providing interactive educational experiences that contribute to students’ personal development and prepare them for active participation in society.