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Under the Chairmanship of H.E. Prof. Mohamed Awad Tag El-Din, Faculty of Business Explores Digital Promotion of Therapeutic Tourism in Egypt
The Faculty of Business at Ain Shams University welcomed H.E. Prof. Mohamed Awad Tag El-Din, Advisor to the President of the Republic for Health and Prevention Affairs, on Saturday afternoon. His visit was warmly received by the faculty administration and its entire academic community.
Among those welcoming His Excellency was Prof. Farid Moharram El-Garhy, Dean of the Faculty of Commerce, who expressed his pleasure at receiving the Presidential Advisor at the faculty.
On the sidelines of the event, Prof. Farid Moharram El-Garhy presented the Faculty of Commerce Shield to H.E. Prof. Mohamed Awad Tag El-Din in recognition of his distinguished contributions to the nation, his continued support for young researchers, and his commitment to enriching academic dialogue and scientific research at Egyptian universities.The recognition ceremony coincided with Prof. Mohamed Awad
Scientific Dialogue in Support of Economic Growth and Development
Tag El-Din's chairmanship of the examination committee for a Doctor of Philosophy (PhD) dissertation in Business Administration submitted by researcher Ayat Abdel Nabi Mohamed. The committee also included Prof. Gehan Abdel Moneim Ragab as supervisor and committee member, and Dr. Reem Mohamed El-Alfy as a committee member.
The Hussein Eissa Hall hosted an extensive academic discussion of the thesis, entitled “The Impact of the Digital Image of Health Tourism Destinations as a Mediating Variable in the Relationship Between Content and Visit Intentions: A Field Study on Environmental Therapeutic Tourism in Egypt.”
A Marketing Vision for Egypt's Therapeutic Tourism Destinations
Discussions explored ways to utilize modern digital marketing tools to create an attractive image of Egypt's health and therapeutic tourism destinations, transforming the country's abundant natural resources and unique assets into promising investment opportunities and economic returns.
The visit reflects the Faculty of Business administration's commitment to drawing on the strategic insights of distinguished national figures and incorporating their extensive practical expertise into academic research discussions. It also reaffirms the university's role as an active partner in addressing development challenges and aligning postgraduate research outcomes with the needs of vital economic sectors.
