A S U

As part of Ain Shams University’s strategy to promote a culture of innovation and entrepreneurship, the Faculty of Postgraduate Childhood Studies, in collaboration with the University’s Innovation and Entrepreneurship Center (ASU-iHub), organized Innovation Day on Tuesday, October 27, 2026, at the Islam Mashhour Hall at the Faculty. The event aimed to raise awareness of the University’s innovation ecosystem and highlight the opportunities available to support creative ideas and transform them into viable projects.

The event was held under the patronage of Prof. Mohamed Diaa Zain El Abedeen, President of Ain Shams University; Prof. Amany Osama Kamel, Vice President for Postgraduate Studies and Research; Prof. Rami Maher Ghali, Vice President for Education and Student Affairs; Prof. Neveen Assem, Executive Director of the University’s Innovation and Training Sector; and Prof. Hoda Gamal Mohamed, Acting Dean of the Faculty of Graduate Studies for Childhood. The event was supervised by Prof. Mohamed Kaheel, Representative of the University’s Innovation and Entrepreneurship Center; Assoc. Prof. Islam Adly, Coordinator of the Innovation Clubs (iClub) Project at Ain Shams University; and Dr. Sherine Mohamed El Masry, Lecturer in Media Studies and Director of the Faculty’s Innovation and Entrepreneurship Unit.

In her address, Prof. Hoda Gamal Mohamed, Acting Dean of the Faculty, emphasized the importance of fostering a culture of innovation within university institutions and encouraging students and researchers to think creatively and develop ideas and initiatives that address challenges related to childhood. She also proposed preparing an informational guide to the University’s Innovation and Entrepreneurship Center, outlining its role and the key services it provides to researchers and students. The guide would be distributed to innovation units across the University’s faculties to strengthen communication and integration between the Center and the innovation ecosystem throughout the University.

She further proposed conducting a survey through the Faculty’s Innovation and Entrepreneurship Unit to assess labor market needs across the faculty’s three areas of specialization: media, psychology, and medicine. The survey would help identify the skills required and guide innovative activities and initiatives toward meeting labor market demands and enhancing graduates’ career readiness.

For her part, Dr. Shereen Mohamed El Masry, Lecturer in Media Studies and Director of the Faculty’s Innovation and Entrepreneurship Unit, emphasized that organizing Innovation Day represents an important step toward creating a university environment that supports new ideas, connects scientific research with societal needs, and encourages researchers in childhood studies to develop innovative solutions to the challenges facing children and their families. She also highlighted the importance of researchers participating in the activities and events organized by the Unit, as these provide valuable opportunities to develop their research and creative skills, foster a culture of innovation, and encourage them to develop innovative ideas and initiatives that enrich childhood research and studies while linking them to practical applications and societal needs.

Assoc. Prof. Islam Adly, Coordinator of the iClub Innovation Clubs Project at Ain Shams University, addressed several key topics, including an introduction to the role of the Innovation and Entrepreneurship Center (ASU-iHub) and the services it provides to support innovators, project incubation programs, and mentorship and support opportunities for startups. He also introduced the new edition of the “Ain Shams Innovates” Competition and highlighted the role of Innovation and Entrepreneurship Clubs (iClub) in identifying student talent and developing skills in innovation, teamwork, and entrepreneurship, as well as the mechanisms for joining these clubs and participating in their activities. He further discussed the importance of utilizing artificial intelligence technologies to develop innovative ideas and transform them into feasible projects, enhancing students’ and researchers’ ability to capitalize on available opportunities.

The event witnessed active engagement from attendees, who expressed interest in learning about ways to participate in innovation and entrepreneurship activities and benefit from the initiatives and programs offered by the University to support innovators.

The organization of Innovation Day reaffirms the commitment of the Faculty of Postgraduate Childhood Studies at Ain Shams University to supporting creativity and innovation, strengthening integration with the University’s Innovation and Entrepreneurship Center, and opening new horizons for students and researchers to develop their ideas and transform them into initiatives and projects that add value to society.