A S U

In a pioneering step toward empowering young and professional talents and preparing them for the future of the financial sector, the first stage of the “Professional Track in Finance and Financial Business Technology” kicked off on the morning of August 8 at the Faculty of Business laboratories at Ain Shams University.

The launch featured the first program, the “Certified FinTech & AI Professional”, marking the practical implementation of the FinTech track.

The exceptional event was held under the patronage of Prof. Mohamed Diaa Zain El-Abedeen, President of Ain Shams University; Prof. Hesham El-Ghazaly, Coordinator of the STEP Up Project; and Prof. Dr. Farid Moharam El-Garhy, Dean of the Faculty of Business.

The program was organized by the Ain Shams University Company for Innovation and Educational Services, as part of an exclusive strategic partnership with Finance Coach Academy, representing a major step toward integrating academic education with modern practical applications to meet the evolving needs of the labor market.

The ambitious STEP Up Project represents a new model of flexible university education based on lifelong learning. It aims to provide learners with stackable micro-credentials that help them build progressive career paths, keep pace with rapidly accelerating global changes, and enhance their employment and professional development opportunities.

The training program was inaugurated by Prof. Farid Moharam El-Garhy, Dean of the Faculty of Business, who delivered a welcoming and guiding address to the trainees.

He began by expressing his sincere thanks and appreciation to Prof. Ghada Farouk, former Vice President of the University for Community Service and Environmental Development, praising her dedicated efforts and strategic vision as the initiator of the project. He noted that the project was developed in response to the political leadership’s directives to bridge the gap between university education outcomes and labor market needs by providing students and graduates with rapid and effective solutions through flexible complementary tracks and Micro-Credentials based on practical and applied training that keeps pace with rapid changes.

The Dean also highlighted the pivotal role played by the Ain Shams University Company as a vital bridge connecting the university’s longstanding academic expertise with the actual and rapidly evolving needs of the business sector.

He emphasized the great importance of this track amid the ongoing digital transformation, noting that the labor market increasingly requires professionals capable of integrating in-depth financial knowledge with modern technology and artificial intelligence tools.

He also praised the strategic partnership with Finance Coach Academy, describing it as a significant step toward providing training content that meets international standards.

Regarding the nature of the training track and its assessment system, he explained that the program had been carefully designed to span 100 training hours over approximately 17 days.

The comprehensive track consists of four consecutive professional certifications, beginning with the Certified FinTech & AI Professional, followed by the Certified Professional in Accounting and Financial Analysis, then the Certified Professional in Financial Modeling, and concluding with the Certified Professional in Valuation and Investment Analytics.

He stressed a key component of the program’s assessment system, explaining that trainees will take an evaluation exam upon completing each of the four programs.

Upon successfully passing these examinations, trainees will receive a certificate accredited by the Ain Shams University Company, in addition to a certificate from the Academy. This will strengthen their CVs and qualify them, upon completing the full track, to pursue the internationally recognized Financial Modeling & Valuation Analyst (FMVA) certification.

Concluding his opening remarks, Prof. Farid Moharam El-Garhy delivered an encouraging message to the trainees, urging them to make the most of this exceptional opportunity to gain a genuine competitive advantage in the labor market. He concluded by wishing everyone success in their professional journey toward leadership in the financial sector.

Through this successful launch, the Ain Shams University Company for Innovation and Educational Services reaffirmed its strong commitment to its vision of developing innovative training solutions and building the future of professionals.