Workshop on how to create a digital marketing plan

By: Mohamed Mahrous

The Center for the Development of Projects, Innovation and Intellectual Property at Ain Shams University will organize a workshop entitled "How to Establish a Digital Marketing Plan" from 4/2/2018 to 8/2/2018 for university students. The objective of the workshop is to enable them to use the most important digital tools to prepare a distinct marketing plan.

The workshop focuses on how to create a digital marketing plan, marketing plan analysis tools, e-marketing strategy, and media marketing plan for digital plans, implementation and control of controls.

Prof. Dr. Jose Raymond Porto, Professor of Marketing, St. Diego Compostela, Spain and former marketing director at Microsoft, will be lecturing at the workshop.